How to Write a Great Blog Post in Just 15 Minutes (or maybe 35!)

Have you heard you should be using social media to promote your business? Has the thought of starting a blog crossed your mind a time or two? You have considered doing both but you have so many questions. How do I get started? What would I write about? Who on earth would want to read the stuff I’d write about? I’ve been there. I think almost everyone has, except for perhaps, the really conceited among us.

The reality is, it’s not nearly as scary or difficult as it seems at first glance. There are so many resources to help you. I’m finding articles every day with tips and tricks for blogging and social media. Ok, sure – I’m really into all this web stuff so I’m naturally finding great articles & info. But hey, all you really have to do is follow my blog and you’ll be a pro in no time. :-) I re-purpose the good articles I find so you don’t have to be out there looking. Over time you will find everything you need right here.

Take for instance the article I found today at Social Media Examiner, written by Nerma Moore. Nerma gives 5 tactics for writing a blog post in 15 minutes. I’m watching the clock as I’m writing this. I’m not going to make 15 minutes but I’m content with them only taking me a half hour. I think it’s worth my time to share these topics with you. I will just share the highlights of her article and if you want more, go to the link above.

Tactic #1 – Plan Your Writing
What are people searching for? What interests them? What do they want to read?
Tactic #2 – Create a Headline Bank
Questions, Quotes, Short Stories, and Statistics – all great to grab attention.
Tactic #3 – Time Yourself (Watch the Clock)
Nerma suggests when your time runs out, you are done. I don’t think I’d agree with that but I do agree you must have some sort of limit. You can’t spend 3 hours writing a blog post. If it takes you that long, you will dread it and will not do it consistently.
Tactic #4 – Use the “Series Approach”
Instead of writing one blog post titled ’5 Simple Steps to Get Your Business On Twitter’, break it up into 5 blog posts. Each could be written in 15 minutes and you’ll have your readers coming back for more.
Tactic #5 – Get to “the Meat of the Problem”
Or rather, don’t leave the ‘meat’ out completely. Some bloggers will get the reader interested with the headline and intro but then the post just sort of fizzles.It brings to mind the ‘Where’s the beef?’ lady. Are you old enough to remember that??

See also the post I wrote June 22 – 3 Blog Writing Tips.

BTW – this took about 35 minutes, proofreading included. But keep in mind, I had to flip back and forth between Nerma’s article and mine.

See Day 1 of Better Blogging Challenge.

Written by Laura on July 30, 2010

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