How Can QR Codes Promote Your Business?QRCode

Quick Response (QR) codes are similar to barcodes used by retailers. The biggest difference between the two is the amount of data they can hold or share. Bar codes are linear one-dimensional codes and can only hold up to 20 numerical digits. QR codes are two-dimensional (2D) matrix barcodes that can hold thousands of alpha-numeric characters of information.

Because QR Codes are able to hold so much information and are so easy to use, they are practical for small businesses. When the user scans a QR code with his or her camera-enabled smart phone, they will be taken to your content on the web via their mobile phone's web browser. QR codes can also be used to email, instant message, or text message.

Creating a QR Code is a simple process of entering the appropriate information into a generator and it only takes a few minutes. There are many generators available on the web, some better than others. Likewise, there are several QR Code readers available for iphone, Android, and other smart phone systems, some better than others.

A QR Code can be linked to a simple mobile web page, coupons, videos, or even an e-book. You can also make QR Codes that link to email, SMS, phone numbers, GEO locations, images, and calendar events. The possiblities are limitless.

Where Can You Use QR Codes?

  • » » The back (or front and back) of your business card
  • » » Your brochures and other marketing materials
  • » » The sides of trucks and trailers
  • » » Product tags and packaging
  • » » Convention and event name tags
  • » » Restaurant menus
  • » » Event ticket stubs
  • » » Point-of-sale receipts
  • What to Link to with QR Codes

  • » » Map to your business
  • » » Directions to your business
  • » » Valuable coupons and special offers
  • » » Free mp3 downloads
  • » » Product or How-to Videos
  • » » Restaurant menus
  • » » Customer feedback forms
  • » » Sources for replacement parts and service
  • » » Simple mobile website
  • To get the most out of your Mobile and QR Code Campaign, I suggest you experiment with various uses. At this point in time we still need to educate many of our customers about QR codes so adoption is a little slow-going. But there was a day when barcodes were new and we all learned what they are for and how they work. We can all learn QR codes too. The difference is QR codes have so much more potential and are so much more fun!

    In the next few years mobile websites will become a way of life and QR code functionality and use will change greatly. Get in now and hang on for the ride!!

    Be the 1st in your market to offer a state-of-the-art mobile website.
    Contact me today for more information.

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