Make Your Website Friendly for Mobile Users
According to 2013 Pew Research, 56% of American adults have a smart phone and 63% of those adult cell owners use their phones to browse the web. Furthermore, more than a third of those people do most of their web browsing on their phones rather than a computer or tablet.
I could go on and on with statistics about mobile phone and mobile web usage, but I think you get the idea. Even if you don't have a smart phone and you're not part of the stats cited above, surely you know someone who is. The numbers are impressive, but they may be surprising if you haven't been paying much attention to the mobile craze.
If you're a business owner, you should keep up with your customers' and potential customers' browsing, searching, and buying preferences and habits. Are they looking for your products or services while at home or on the go? Are they among a younger demographic who may have no internet connection other than the one through their smart phone?
Email me today to learn more about creating your mobile marketing strategy and to be the 1st in your market to offer a state-of-the-art mobile website.
Your prospective customers are almost certainly searching for your business online. Are you making it easy for them if they find you on their smart phone? If they land on your full desktop website where they must scroll up and down, pinch to zoom in and out, and navigate through too much information, they may leave your site and go to a website from your competitor who has made their site easy to use on a mobile phone.
Why are mobile sites important for users?
A mobile website is not the same as your desktop website squeezed into the size of your smart phone screen. A user-friendly mobile site must be designed specifically for the small screen.
- »» Mobile sites are concise and to the point. Most mobile users won't read all the information from your desktop site while searching from their phones. Give them your most important information and make your links large and easy to tap.
- »» A website designed for a mobile device will provide the user with "fat-finger friendly" links for easy navigation. When your future customer chooses to give your business a call, he or she will appreciate the tap-to-call button on your mobile site, which eliminates the need to manually dial your phone number.
- »» A mobile-optimized site will load faster than your full desktop website; thus, it will use less of your customer's monthly bandwidth limits. Mobile users who land on large, desktop websites tend to leave quickly if bandwidth usage is a concern.
Mobile-optimized websites should:
»» Highlight the most important actions users should take
»» Focus on the most important information about your business
»» Cut content and image sizes
»» Enlarge buttons & links to accommodate "fat fingers"
»» Download quickly and use less bandwidth
»» Provide a link to your full website and allow back and forth navigation between sites
Who Needs a Mobile Website?
Every business can benefit from optimizing their website for mobile. However, three types of businesses should be the first to jump in.
- 1. Restaurants, Bars, Coffee Shops – Any establishment serving food and drink. Customers often search for a place to eat while on the go. Make it easier for them to see your menu, specials, and location.
- 2. Hotels/Motels – While traveling, it is common for customers to search for a place to stay at the last minute. Often that search will be done on their mobile phone.
- 3. Retail Stores including small, local shops. A mobile site is a great way to offer special promotions for your customers on the go.
Coupons displayed on your mobile site can be brought directly into your restaurant, hotel or store on your customer's phone. It's also a great way for the business owner to learn how many of their customers are connecting with them through their phone.
It's time to improve your mobile site's usability and load time. Mobile users are quickly becoming accustomed to mobile-optimized websites and they know immediately when they land on a non-mobile site, making it even more important for business owners to provide them with the best experience possible.
Things are only going to get worse – or better, depending on your perspective. Mobile sites will become the norm as business owners get on board with this new technology. No longer will users accept the full desktop website on their smart phone.
While mobile is still new, why not get a jump on your competition and be one of the first in your market to put out the welcome mat on your customer's smart phone? You might be surprised how many stop by to say hello!