Mobile 'Smart' Websites
Make Your Website Friendly for Mobile UsersThis article was published in the March 24, 2014 issue of The Business News, a semi-monthly newspaper related to business. The Business News serves Brown, Calumet, Door, Fond du Lac, Kewaunee, Manitowoc, Marinette, Oconto, Outagamie, Shawano, Sheboygan and Winnebago counties in Wisconsin.
According to 2013 Pew Research, 56% of American adults have a smart phone and 63% of those adult cell owners use their phones to browse the web. Furthermore, more than a third of those people do most of their web browsing on their phones rather than a computer or tablet.
I could go on and on with statistics about mobile phone and mobile web usage, but I think you get the idea. Even if you don't have a smart phone and you're not part of the stats cited above, surely you know someone who is. The numbers are impressive, but they may be surprising if you haven't been paying much attention to the mobile craze.
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This article was published in the March 11, 2013 issue of The Business News, a semi-monthly newspaper related to business. The Business News serves Brown, Calumet, Door, Fond du Lac, Kewaunee, Manitowoc, Marinette, Oconto, Outagamie, Shawano, Sheboygan and Winnebago counties in Wisconsin. Subscribe online at thebusinessnewsonline.com
Smart phones are everywhere!
We just can’t put them down! We feel lost without them and will drive miles if we leave them behind. We take them everywhere and do much more than make phone calls with them. Yes, our phones are as mobile as we are and they seem to get smarter with each passing year.
Over the last few years smart phone usage has increased dramatically. And why not? 4G (generation) technology and improved phone functionality have made web browsing from our phones much easier and faster.
A mobile website is not the same as your desktop website scrunched to fit your smart phone screen. A mobile website is much smarter than that!
To have a successful mobile website it must be designed for the small screen. That means buttons are made larger so they are easy to tap and information is limited. The mobile site must be streamlined and concise, with a professional, business-like look. A clear view of information and ease of navigation are paramount.
Web history is repeating itself — in the early days of the web when everything was new it was acceptable to have a somewhat shaky, experimental website. Many sites were crippled by misguided design advice and most companies didn't know any better. Now, people simply expect websites to work and to look professional.
In comes mobile. Last year, it was cool to simply have your desktop website show up on your smart phone. Now, expectations have gone up. It's time to improve your mobile site's usability and load time.
Quick Response (QR) codes are similar to barcodes used by retailers. The biggest difference between the two is the amount of data they can hold or share. Bar codes are linear one-dimensional codes and can only hold up to 20 numerical digits. QR codes are two-dimensional (2D) matrix barcodes that can hold thousands of alpha-numeric characters of information.